SMS Opt-In and Call-to-Action

Last updated: April 21, 2026

This page describes how end users opt in to receive SMS messages through the SnagThatLead AI platform. It is published so our business customers, their website visitors, and regulatory reviewers can verify the consent mechanisms in use.

Program name: SnagThatLead Missed-Call Text-Back & Chat Follow-Up

Program purpose: Help local service businesses respond to missed calls and website chats by text, so the customer gets an answer quickly.

Message types: Conversational and transactional only. No marketing or promotional messages are sent.

How End Users Opt In

There are exactly two ways a person can start receiving SMS messages through SnagThatLead. Both require the end user to contact the business first.

Flow 1: Missed-Call Text-Back

The end user dials the business's published phone number. If the call is not answered, our system sends a single automated text acknowledging the missed call and asking how the business can help. Example:

Hi, thanks for calling Smith's Plumbing! Sorry we missed you. How can we help? Reply STOP to opt out, HELP for help. Msg&data rates may apply.

By replying to that message, the end user consents to continued conversational SMS about their inquiry. If they do not reply, no further messages are sent.

This flow is disclosed on the business's website and on this page. End users who do not wish to receive a text-back should not call the business.

Flow 2: Chat Widget on the Business Website

The end user visits the business website and starts a chat via the embedded SnagThatLead widget. During the chat, the widget asks for their phone number so the conversation can continue by text if the chat window closes. The consent disclosure below is rendered directly under the phone input, before the submit action:

Chat widget — phone capture step

Submitting the phone number with this disclosure visible constitutes affirmative consent. The system records the consent event with a timestamp, the submitting IP address, the user agent, the page the widget was embedded on, and an identifier for the disclosure language shown.

Sample Messages

The following samples represent the full range of messages an end user may receive after opting in.

#Message
1Hi, thanks for calling Smith's Plumbing! Sorry we missed you. How can we help? Reply STOP to opt out, HELP for help. Msg&data rates may apply.
2We handle drain cleaning, water heater repair, and emergency plumbing. What are you dealing with?
3Got it. We can get someone out to you this week. Does Thursday between 2-4pm work? Book here: https://cal.com/smiths-plumbing
4Your appointment is confirmed for Thursday at 2pm. If anything changes, just reply to this text.
5Thanks for reaching out. If you need anything else, just text this number anytime. We're here to help.

Message Frequency

One automated text is sent per missed call or chat phone submission. Replies from our system happen only in response to the end user's own messages. A single confirmation text is sent after an appointment is booked. Typical volume is 1 to 10 messages per conversation, depending on how much back-and-forth the end user chooses to engage in.

Message & Data Rates

Standard message and data rates may apply depending on the end user's mobile carrier and plan. SnagThatLead does not charge end users to receive or send SMS.

How to Get Help

End users can reply HELP to any message to receive support information, or reply STOP to opt out immediately. Alternative opt-out keywords include CANCEL, END, QUIT, UNSUBSCRIBE, and REVOKE. Opt-outs are honored on the first receipt and confirmed with a single acknowledgment message.

Carrier Disclaimer

Carriers are not liable for delayed or undelivered messages. Delivery of SMS is subject to carrier availability and end user device status.

Data Handling

Phone numbers and SMS opt-in data are not shared with third parties or affiliates for marketing purposes. No mobile information will be sold. Full details are in our Privacy Policy.

Contact

Questions about the SMS program can be directed to support@snagthatlead.com.